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beta-log / growth-audit-app

Development log

A public record of how the Growth Conversion Audit has been tested, evaluated and improved.

Version 2.0 · 24 July 2026

Status: Working public beta. Reliability and report quality testing continues.

What changed

  • Rebuilt the audit generation path around structured homepage evidence
  • Added validated report data and fixed client-facing report components
  • Reduced generation time and improved incomplete-report handling
  • Separated navigation, header and page actions for more accurate analysis
  • Prevented missing extracted evidence from being treated as proof of absence
  • Reduced unsupported visual claims and repeated recommendations
  • Replaced technical evidence references with client-friendly explanations
  • Added regression tests for known V1.1 failure cases

Current scope

  • Homepage only
  • One public URL per audit
  • Text and document-structure analysis
  • Report shown on page only
  • No screenshot, visual-design or mobile-layout review

Current testing

  • Audit accuracy and consistency across Matawan, Anthropic, SAP France and Splunk
  • Page-specific findings without generic or duplicated recommendations
  • Reliable handling of blocked pages and incomplete extraction
  • Clear client-facing evidence and limitations

Version 1.1 · 19 July 2026

Status: Preview beta. Report redesign tested while production V1 remained live.

What changed

  • Redesigned client-facing report
  • Conversion scorecards with short explanations
  • Structured findings with supporting evidence
  • Primary conversion constraints and prioritised recommendations
  • Detailed 0–30, 30–60 and 60–90 day implementation roadmap
  • Dedicated development log moved away from the homepage

Scope

  • Homepage audit only
  • Text-based analysis only
  • One URL per audit
  • Report shown on page only
  • Feedback collected through the embedded beta form

Limitations

  • Visual design, layout, colours, spacing and mobile experience were not reviewed
  • Some websites blocked automated reading
  • Scores were still being calibrated for consistency
  • Some findings and recommendations could remain generic, overstated or unsupported
  • Long generation times could end with incomplete reports

Planned improvements

  • Improve score consistency across repeated audits
  • Ground findings and recommendations more closely in page evidence
  • Improve homepage extraction and blocked-page handling
  • Reduce repeated findings and recommendations
  • Test report quality across different industries and website types

Version 1 · 26 June 2026

Status: Live beta. Built for testing, feedback and audit quality improvement.

Scope

  • Homepage audit only
  • Text-based analysis only
  • One URL per audit
  • Report shown on page only
  • Feedback collected through the embedded beta form

Limitations

  • The tool did not review visual design, layout, colours, spacing or mobile experience
  • Some websites could not be read, preventing an audit from being generated
  • Audit quality depended on how much homepage content could be accessed
  • Reports could still include generic recommendations

Planned improvements

  • Multi-page audits beyond the homepage
  • Stronger use of the internal conversion audit framework
  • More page-specific evidence and report depth
  • Cleaner formatting for findings, lists and recommendations
  • Improved handling and messaging for unreadable websites
  • Stronger beta branding and feedback collection